App publishers are under immense pressure to release apps that not only capture enough interest to generate downloads but also high, sustainable daily active usage. If you’ll forgive us this platitude, you’ll realize it’s no less applicable to the mobile app industry today as it was to warfare in the sixth century BC.Ĭonsider the meteoric rise of the mobile app industry. As the Chinese military philosopher Sun Tzu famously wrote in The Art of War: if you know the enemy and know yourself, you need not fear the result of a hundred battles. How Can App Developers Benefit From App Update Frequency Insights?Īpp update frequency data enables developers to know their competition.
Moreover, the AME tracks every changelog for every app, facilitating a comprehensive view of developer activity.įor those of you not after all the bells and whistles of the AME, but who still want to improve your Google Play Store ASO practices, don’t worry! The second product we offer is a suite of app data file dumps with raw app data that you can use however you want.įor more information about our data contact our team. The AME provides in-depth, near real-time insights into everything from the software development kits (SDK) apps have deployed to the metadata they’ve stored. The ultimate app market research tool, it enables users to visually survey every app, game, and publisher available on both Google Play and the Apple App Store. The first is the 42matters App Market Explorer (AME). To help businesses harness the full potential of mobile app update frequency data and to facilitate Google Play Store ASO we here at 42matters offer two useful products. Where to Get App Update Frequency Insights?
We monitor how many apps are updated per week, month, and year, and track the most popular days of the week to release updates.įinally, we discuss how app developers and ad networks alike can leverage Android app update stats to improve Apple App Store ASO practices, bolster operational efficiencies, and boost profitability. In this article, we breakdown the behavior of Android app developers by looking at app update stats pulled from the Google Play Store.
As such, iOS app update frequency can be leveraged by app developers to improve the app store optimization (ASO) of their own apps and games, by ad networks to bolster lead generation, and by app market researchers to study existing and emergent trends within the app stores. While data on app update frequency offers broad visibility into the global app market, it can also be used to examine the activity, and therefore market vibrancy, of any genre, subgenre, region, or country.
The frequency with which mobile app developers update their apps on the Google Play Store is a unique lense through which to observe the Android app market.
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